How to Find Facebook Page ID: Complete Step-by-Step Guide

Finding a Facebook Page ID is an essential skill for digital marketers, social media managers, and business owners who want to leverage Facebook's powerful advertising and analytics tools. Whether you're setting up advertising campaigns, integrating with third-party tools, or conducting competitor analysis, knowing how to locate Page IDs quickly and efficiently can save you valuable time and unlock new opportunities for your marketing strategy.

Why Facebook Page IDs Matter for Your Business

Essential for Digital Marketing

Facebook Page IDs serve as unique identifiers that enable seamless integration with various marketing tools and platforms. They're particularly crucial for:

• API Integrations: Connect your page with third-party analytics and management tools
• Competitor Tracking: Monitor competitor page performance and advertising strategies
• Advertising Campaigns: Set up precise targeting and tracking for Facebook and Instagram ads
• Social Media Management: Automate posting and engagement across multiple platforms

Key Benefits:

• Streamlined Workflow: Quickly identify and work with any Facebook page
• Enhanced Analytics: Access detailed performance metrics and insights
• Competitive Intelligence: Track competitor pages for strategic advantages
• Tool Integration: Connect with powerful marketing and analytics platforms

Method 1: Using the Facebook Page Profile

This is the most straightforward method to find a Facebook Page ID directly from the page itself.

Step-by-Step Instructions:

Step 1: Visit the Page's URL
Open your web browser and navigate directly to the Facebook page you want to analyze. This works for any public Facebook page, whether it's a competitor, partner, or any business page you're researching.

Step 2: Go to the About Section
Look for the "About" tab on the page. You can typically find this:

• Under the cover photo as a tab
• In the navigation menu
• By clicking "More" if the tab isn't immediately visible

Step 3: Scroll to the Bottom
Once you're on the About page, scroll all the way down to the bottom of the page. This is where Facebook displays the technical information about the page.

Step 4: Locate the Page ID
You'll find a section specifically labeled with the Page ID and its corresponding numeric identifier. This number is what you need for integrations and tracking tools.

Method 2: Using Meta Business Suite

For pages you manage or have access to, Meta Business Suite provides the most comprehensive approach to finding Page IDs.

Step-by-Step Instructions:

Step 1: Open Meta Business Suite
Log in to your Facebook account and navigate to the Meta Business Suite. This is Facebook's central hub for business management and analytics.

Step 2: Access Business Assets
In the left-hand navigation menu, click on "Business Assets." This section contains all the pages, ad accounts, and other assets associated with your business.

Step 3: Select Your Facebook Page
Click on the "Facebook Page" option from the business assets menu. This will display all pages you have access to manage or view.

Step 4: Find the ID
In the detailed view that opens, you'll see the Facebook Page ID prominently displayed along with other important page information and settings.

Method 3: Using the URL (Advanced Method)

For users comfortable with analyzing URLs, this method can provide quick results in certain situations.

Step-by-Step Instructions:

Step 1: Check the URL
Look at the URL of the Facebook page in your browser's address bar. The structure of the URL can reveal important information about the page.

Step 2: Identify the ID Pattern
Analyze the URL structure:

• Username URLs: If the URL follows the pattern https://www.facebook.com/username, the identifier is usually the custom username rather than the numeric ID
• Numeric URLs: If you see a string of numbers in the URL, such as https://www.facebook.com/username-1234567890, the numeric portion (1234567890) represents the Page ID
• Profile URLs: For URLs containing /profile.php?id=, the number after id= is the Page ID

Important Notes:

• Not all URLs contain the numeric Page ID
• Custom usernames are different from Page IDs
• This method works best as a supplementary approach to the previous methods