Google Ads trends for Finance

Last updated at: 01/04/2026
-28.20% in last year

Monitor Google Ads in Finance, including banking, insurance, investment services, loans, and financial planning competing for customers.

Number of Google Ads in Finance category in past year

Number of Google Ads in Finance category

Financial Services Advertising

Finance category ads cover:

  • Banking and credit card offers
  • Investment and wealth management
  • Insurance products (life, auto, home)
  • Personal and business loans
  • Mortgage and refinancing services
  • Cryptocurrency and fintech platforms

Why Track Financial Ads

Financial marketers can:

  • Monitor competitive offer intensity
  • Identify tax season and financial planning peaks
  • Track emerging fintech trends
  • Optimize acquisition cost strategies

Explore Related Categories

Raising categories

+26913.64%

Political

+80.22%

Mature

+36.89%

Local Services

+28.44%

Family & Community

Descending categories

-4.43%

Household Supplies

-9.77%

Sports & Outdoors

-10.54%

Baby & Kids

-13.60%

Pet Supplies

-16.62%

Hobbies, Games & Leisure

-16.97%

Grocery

-18.93%

Home Improvement

-20.64%

Food & Groceries

-21.75%

Health & Beauty

-25.09%

Office & School Supplies

-27.24%

Food, Beverages & Tobacco

-27.73%

Sports & Fitness

-28.28%

Religious & Ceremonial

-28.40%

Arts & Entertainment

-28.97%

Toys & Games

-29.97%

Computers & Consumer Electronics

-30.20%

Apparel

-31.01%

Books, Movies & Music

-31.23%

Travel, Luggage & Bags

-32.99%

Arts, Crafts & Party Supplies

-36.57%

Home & Garden

-37.73%

Business & Industrial

-37.95%

Sporting Goods

-37.96%

Media

-38.66%

Beauty & Personal Care

-39.69%

Health

-41.05%

Electronics

-41.45%

Autos & Vehicles

-42.19%

Jobs & Education

-43.55%

Internet & Telecom

-44.51%

Baby & Toddler

-44.53%

News, Books & Publications

-44.62%

Animals & Pet Supplies

-45.45%

Cameras & Optics

-45.87%

Automotive

-46.00%

Luggage & Bags

-46.17%

Hardware

-46.57%

Law & Government

-46.99%

Furniture

-48.91%

Occasions & Gifts

-49.10%

Mobile App Utilities

-49.76%

Apparel & Accessories

-51.70%

Dining & Nightlife

-55.38%

Vehicles & Parts

-56.97%

Real Estate

-57.07%

Commercial

-57.90%

Office Supplies

-58.73%

Software

-69.45%

Travel & Tourism

-73.11%

Musical Instruments

-88.04%

Shopping

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