Google Ads trends for Toys & Games

Last updated at: 01/04/2026
-28.97% in last year

Explore Google Ads trends in Toys & Games. This category shows strong seasonal patterns around holidays and identifies emerging toy trends and competitive strategies.

Number of Google Ads in Toys & Games category in past year

Number of Google Ads in Toys & Games category

Toy Categories

Toys & Games ads include:

  • Action figures and collectibles
  • Board games and puzzles
  • Educational and STEM toys
  • Video games and consoles
  • Dolls and playsets
  • Outdoor play equipment
  • Building toys and construction sets

Seasonal Patterns

Toy advertising shows predictable trends:

  • Major spikes in October-December for holiday shopping
  • Birthday season increases throughout the year
  • Back-to-school educational toy promotions
  • Summer outdoor toy campaigns

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+80.22%

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+36.89%

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+28.44%

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Descending categories

-4.43%

Household Supplies

-9.77%

Sports & Outdoors

-10.54%

Baby & Kids

-13.60%

Pet Supplies

-16.62%

Hobbies, Games & Leisure

-16.97%

Grocery

-18.93%

Home Improvement

-20.64%

Food & Groceries

-21.75%

Health & Beauty

-25.09%

Office & School Supplies

-27.24%

Food, Beverages & Tobacco

-27.73%

Sports & Fitness

-28.20%

Finance

-28.28%

Religious & Ceremonial

-28.40%

Arts & Entertainment

-29.97%

Computers & Consumer Electronics

-30.20%

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-31.01%

Books, Movies & Music

-31.23%

Travel, Luggage & Bags

-32.99%

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-36.57%

Home & Garden

-37.73%

Business & Industrial

-37.95%

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-37.96%

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-38.66%

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-39.69%

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-41.05%

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-41.45%

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-42.19%

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-43.55%

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-44.51%

Baby & Toddler

-44.53%

News, Books & Publications

-44.62%

Animals & Pet Supplies

-45.45%

Cameras & Optics

-45.87%

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-46.00%

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-46.17%

Hardware

-46.57%

Law & Government

-46.99%

Furniture

-48.91%

Occasions & Gifts

-49.10%

Mobile App Utilities

-49.76%

Apparel & Accessories

-51.70%

Dining & Nightlife

-55.38%

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-56.97%

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-57.07%

Commercial

-57.90%

Office Supplies

-58.73%

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-69.45%

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-73.11%

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-88.04%

Shopping

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